Why Jingles work.

Jingles have been proven to be very effective. Why do they work so well?

Jingles are fun, memorable, and a unique identifier that people can associate with your brand. In fact, one recent study found that nearly 90 percent believed jingles to be an effective advertising method.  Jingles reinforce positive traits associated with a brand image and listeners like that. Take the “Kiss a Little Longer” Big Red jingle that we’ve all heard. It reinforces the idea that Big Red tastes good, and it evokes feelings of comfort and desirability.

Why do jingles work?

One of the reasons jingles are so effective is because of repetition. After hearing a jingle multiple times a day, over the course of weeks and years, they tend to get stuck in people’s heads. Effective jingles become ear-worms, even ones that fall more on the annoying end of the spectrum. If the listener can’t get the jingle out of their head, then the main goal has been accomplished. Even more “serious” businesses like law firms use jingles to their advantage. People who go through the unfortunate experience of getting a DUI, for instance, will probably remember the jingle for a DUI lawyer they’ve heard and potentially hire them to handle the case.

Jingles are also cost-effective compared with other major forms of advertising. When people use jingles in a social setting as part of a joke or humming it out loud, it’s a form of free word-of-mouth advertising. And despite what many business owners think, creating a jingle doesn’t necessarily require an expensive production process or celebrity voices. An experienced media partner will be able to create something effective but also budget-sensitive.

Source: Zimmer Broadcasting

https://info.zimmercommunications.com/blog